poptunic.com March 16, 2024

The Best Japanese Street Style From TOKYO FASHION WEEK 2024 Autumn/Winter! DAY FIVE

Photos by TokyoFashion!

Day five of Tokyo Fashion Week is finished and we’re back with more Japanese street style! Today’s runway schedule wasn’t the busiest, so we were wondering how the street style would be. It turned out to be pretty good.

The big show for many fashion industry attendees was the Nordic lifestyle brand Marimekko, most famous for their colorful 1960s patterns. A show attendee told us that Marimekko has been making an effort to attract young cool consumers, which may be why they were one of the featured runway shows of the entire Tokyo Fashion Week.

The event we were most looking forward to today wasn’t even on the official schedule – a private show and exhibition by underground Japanese fashion brand Balmung. Balmung has long been popular with Harajuku kids, underground Japanese idols, and lovers of high concept artistic fashion. Recently, the brand has had a huge influence on shaping Japan’s Jirai Kei/Toyoko fashion boom (as many of the popular brands in that space have copied Balmung’s most iconic designs, simplifying them and making them cheap for mass audiences).

In addition to those two shows, there were Tokyo Fashion Week events in Harajuku/Omotesando and in Shibuya today. Enjoy the photos! We’ll be back tomorrow with more street snaps from the final day of Fashion Week!